From August 19 to 22, 2026, the 33rd Beijing International Radio, TV & Film Exhibition (BIRTV 2026) was held at the China International Exhibition Center (Chaoyang Hall). Showho Technology, in collaboration with key domestic and international players in the virtual production sector—including Showplus Technology, Instec (General Technology), disguise, Jeesun, Gekko, DiSheng Digital, NanGuang, and Hongji Jiaye—once again co-hosted a comprehensive virtual production demonstration zone. Under the theme “Smart · Symbiosis”, the zone focused on the full workflow of virtual production, and jointly produced a complete virtual production short film titled "Mirror’s Language", showcasing the application of virtual production technologies across diverse scenarios.

Showho Technology’s professional-grade LED screens for virtual filming, working in tandem with camera tracking systems, real-time motion capture, media servers, real-time rendering engines, and intelligent lighting systems, created a fully equipped professional virtual production area within the exhibition hall. Through the precise coordination of motion capture, robotic arms, and other sophisticated control mechanisms, the system achieved seamless integration between physical and virtual environments on set, providing content creators with a perceptible and reproducible technical environment.

At the demonstration zone, a live behind‑the‑scenes presentation of "Mirror’s Language" vividly illustrated the complete integration of cutting‑edge technologies. The production deeply integrated LED virtual filming, intelligent motion control, motion capture, real‑time rendering, and intelligent cinematographic lighting to systematically build an intelligent, standardized, and industrialized full‑workflow solution for virtual production. Serving as the immersive visual foundation, Showho’s virtual production LED screens support an ultra‑high contrast ratio of 10,000:1, HDR display technology, and exceptional uniformity across the entire panel. While precisely reproducing cinematic‑grade color and image quality, the screens also boast a 7680Hz high refresh rate, ensuring clear, smear‑free output even in high‑speed photography scenarios—delivering the visual fidelity required for optimal effects in virtual environments.

In addition to scheduled live demonstrations, the zone featured open interactive experience sessions. Visitors could personally engage with the complete virtual production workflow during non‑performance periods, allowing them to immerse themselves in the technical logic behind virtual production and experience the entire chain—from real‑time capture to content presentation—at close range.

As the technological evolution in virtual production continues to accelerate, Showho Technology remains at the forefront where technology and art converge. Embracing open collaboration with ecosystem partners, the company persistently pushes beyond established boundaries to unlock greater creative potential for content production. By steering the paradigm shift in content creation through technological innovation, Showho is poised to propel China’s film, television, and related industries toward higher quality and industrial‑scale maturity.