On June 16, the inaugural Greater Bay Area Virtual Production Full-Process Summit Forum was held grandly at the Greater Bay Area Virtual Production Studio. With the theme "Virtual Production Empowers, Expanding Horizons," the event was organized by Showho Technology in collaboration with 12 partner companies. Industry experts, technical specialists, and seasoned professionals gathered to jointly explore cutting-edge technological achievements, practical experience, and industry insights.

Inauguration Ceremony: Embarking on a New Journey of Virtual Production Technology Integration

Prior to the forum sessions, Showho Technology held an inauguration ceremony with its 12 partners.

Jiang Kezheng, Chairman of Shenzhen Showho Technology Co., Ltd., together with Wang Xin from Genertec Instec, Zhang Zening, General Manager of Xiujia Technology (Beijing) Co., Ltd., Wu Peng, Head of Disguise China, Chai Shoule from Tianjin Kika Technology Development Co., Ltd., Zhao Zening, Marketing Director of Guangdong Nanguang Film & Television Equipment Co., Ltd., Li Juan, Brand Head of Beijing Jason Ling Technology Co., Ltd., Tony Lau and Roy Kwok, Co-founders and COO of Stageplus Hong Kong Limited, Tang Lufeng from Changjiang Long New Media Co., Ltd., Zhang Aile from Shenzhen Muyu Technology Co., Ltd., Liu Haiyang from the Technology Center of the China Broadcasting and Television Drama Directors Committee, Chen Kewen from Shenzhen Shenke Film and Television Production Co., Ltd., and Fan Hong from Dawa (Chongqing) Imaging Technology Co., Ltd., jointly unveiled the plaque. Together with the attending guests, they witnessed the deep integration and innovative breakthroughs in virtual production technology and actively explored pathways for collaboration and development across diverse fields.

Opening Address: Building an Open and Collaborative Platform

In his opening address, Jiang Kezheng, Chairman of Showho Technology, stated that the development of virtual production is inseparable from technological research, creators' exploration, and collaboration among industry chain partners. He expressed his hope that this forum would serve as an open, shared, and cooperative platform to foster exchanges and collaboration among all parties, jointly promoting the advancement of virtual production technology.

Keynote Speeches: Discussing Virtual Technology Practices and Development

Diao Wang, Sales Director (Beijing) of Showho Technology, introduced the company's achievements in virtual production technology and products as a pioneering force in the industry. The company has been deeply involved in the construction of numerous digital studios across China, leveraging its technical expertise to secure a leading position in the domestic market, with the highest market share. Additionally, Showho Technology has provided virtual production support for several popular films, contributing to their stunning visual presentations. He expressed anticipation for close collaboration with partners in the future to collectively forge a new era for the film and television production industry.

Wu Peng, Chief Representative of Disguise China, delivered a keynote speech titled "Disguise xR/VP 2.0+2.75D+AI and Immersive Visual Presentation Art." He delved into virtual production projects driven by Disguise, showcasing their immense potential in enhancing visual effects and creative efficiency. He also shared application cases of Disguise technology in several internationally renowned projects, demonstrating its powerful capabilities in film and television production, live performances, and commercial shoots, as well as its leading position in the industry.

Huang Yaohui from Tianjin Kika Technology Development Co., Ltd., shared an introduction to the applications of Kika robotic arms. He explained the crucial role of robotic arms in virtual production, particularly their advantages in achieving complex camera movements and precise shooting. He noted that Kika robotic arms are not only suitable for complex scene shooting in film and television production but are also widely used in fields such as advertising, variety shows, e-commerce live streaming, cultural tourism, and education. By integrating with virtual production technology, Kika robotic arms enable seamless integration between virtual scenes and live-action footage, providing creators with greater creative freedom.

Zhao Zening, Marketing Director of Guangdong Nanguang Film & Television Equipment Co., Ltd., delivered a speech titled "Integration of Innovative Image Production – Virtual Production." He deeply analyzed the crucial role of lighting in the field of virtual production. He emphasized that achieving seamless integration between virtual and real scenes is key in virtual production, and lighting is a critical element for achieving this goal. Lighting not only shapes the visual continuity of scenes but also enhances the visual consistency between virtual and real environments through precise light and shadow design, delivering an immersive visual experience for the audience.

Li Juan, Brand Head of Beijing Jason Ling Technology Co., Ltd., presented a speech titled "Comprehensive Solutions for Camera Movement in the Film and Television Industry." She noted that as a manufacturer of camera support equipment for broadcasting, film, and television, Jason Ling is committed to expanding the breadth and depth of equipment applications, exploring how advanced equipment technology can be deeply integrated with diverse application scenarios to meet the demand for high-quality camera motion control in film and television production and other related fields.

Zhu Bowen, General Manager of Brompton China, detailed Brompton's explorations and practices in the field of virtual production in his speech, sharing in depth the unique advantages and technological breakthroughs of the Brompton system in this area.

Zhang Zening, General Manager of Xiujia Technology (Beijing) Co., Ltd., comprehensively introduced the diverse applications of virtual production technology in his speech. He systematically outlined its extensive practices across core business areas such as AR applications, XR applications, VP virtual production, and film and television applications. Through several practical project cases, he showcased Xiujia Technology's innovative application achievements across different fields, emphasizing the significant role of virtual production technology in driving digital transformation across various industries.

Tang Lufeng from Changjiang Long New Media Co., Ltd., provided a detailed introduction to the company's core products and service matrix. He highlighted the company's continuous efforts in technological innovation and business expansion, resulting in a diversified product and service portfolio covering cutting-edge fields such as artificial intelligence, virtual reality, and media convergence business innovation.

Tony Lau, Co-founder and COO of Stageplus Hong Kong Limited, delivered a speech titled "Expanding Creative Boundaries: Connecting the World Through Virtual Production." He elaborated that virtual production technology, as a cutting-edge innovative tool in the film and television production field, holds immense potential to reshape creative workflows and expand creative spaces. Stageplus is dedicated to bringing this advanced technology to Hong Kong, not only to promote the digital transformation of local film and television production but also, through technological empowerment, to foster regional cultural exchange and the synergistic development of the creative industry, opening new frontiers for film and television creation in Hong Kong and globally.

Zhang Aile from Shenzhen Muyu Technology Co., Ltd., presented a speech titled "Breaking Boundaries · Integration · Symbiosis – Empowering the Intelligent Upgrade of Education." As a leading education integrator in China, Muyu Technology continuously pushes technological boundaries, achieves cross-sector integration, and actively explores new pathways for the intelligent upgrade of education, keeping pace with the times. Against the backdrop of the accelerating digital transformation in the education sector, Muyu Technology aims to provide educational institutions and learners with more intelligent and personalized educational solutions by integrating cutting-edge technologies with high-quality educational resources.

Special guests Director Zhang Xiaobei and Director of Photography Wang Shiqing shared insights from a content creator's perspective on the creation of the VP short film MacGuffin, offering valuable practical experience to the attendees. The two speakers detailed the entire process of MacGuffin, from initial concept to shooting and production, sharing the technical challenges encountered during virtual production and their solutions, as well as how they achieved unique visual styles and narrative approaches through virtual production technology. Their sharing provided attendees with valuable hands-on experience and offered important references for content creators working in the field of virtual production.

Yang Jinjie from Magic Bird Technology Co., Ltd. / Shanghai Himukashi Information Technology Co., Ltd., shared insights on the challenges facing virtual production and future development trends. He deeply analyzed key issues currently facing the virtual production industry, offering important suggestions for its development.

Wang Xin from Genertec Instec focused on introducing the company's virtual imaging business platform and the construction of its future digital asset library. He explored the importance of digital assets in virtual production and future development directions. Wang Xin pointed out that as core resources for virtual production, the efficiency of managing and applying digital assets directly impacts the quality and efficiency of virtual production projects.

Special guest Professor Hu Yiliang from Communication University of Zhejiang shared the construction and practice of a lightweight, intelligent virtual production laboratory, providing valuable practical experience for the development of virtual production in the education sector. Professor Hu detailed the design concepts and technical solutions for the virtual production laboratory at Communication University of Zhejiang, emphasizing the laboratory's important role in cultivating virtual production professionals and promoting research in virtual production technology. He also shared the laboratory's application achievements in teaching practice, including experiences in curriculum design, project practice, and student work showcases, offering significant references for the construction and development of virtual production education in universities.

The successful hosting of this forum not only built a platform for exchange and collaboration within the industry but also provided new ideas and directions for the development of virtual production technology.

The development of virtual production technology relies on the joint efforts of all parties. Only through open collaboration, technological innovation, and practical exploration can the industry continue to advance. In the future, Showho Technology will continue to collaborate with partners from all sides to jointly promote the development of virtual production technology, bringing new breakthroughs to film and television production and beyond.