At the 7th China International Import Expo, Shenzhen Showho Technology Co., Ltd. (hereinafter referred to as “Showho Technology”) entered into a strategic partnership with Philips Commercial Displays and Xiujia Technology (Beijing) Co., Ltd. (hereinafter referred to as “Xiujia Technology”). This collaboration aims to deepen the integration of hardware and software and jointly advance the construction and development of XR virtual production digital scenarios.

Leaders including Jiang Kezheng, Chairman of Showho Technology; Wu Guangfa, General Manager of Commercial Displays and Hotel TV for China at AOC Technology Group; Li Cheng, General Manager of Philips Commercial Displays and Hotel TV for China; and Zhang Zeyu, Founder of Xiujia Technology, attended the event and delivered their respective addresses.

All three parties expressed that, in future cooperation, they will work together with sincerity, foster collaborative innovation, jointly deepen the development of digital scenarios, achieve technological breakthroughs and market expansion, enhance industry influence, strengthen brand competitiveness, elevate the application of XR technology to new heights, jointly promote the innovation of business models and service experiences in the virtual reality industry, and provide solid support for the widespread adoption of XR virtual reality technology.

Through this strategic partnership, the three parties will move forward hand in hand, deepening alignment in products, technology, and markets. This collaboration will enable optimized resource allocation and knowledge sharing, stimulate technological potential through innovation, jointly develop XR products and virtual studio solutions, explore the extensive application of XR screens in the domestic market, closely monitor market dynamics and user needs, and investigate diverse application approaches for XR screens in China. This ensures that the solutions provided effectively address real-world challenges and deliver tangible value.