Against the backdrop of the digital era, the application of XR virtual technology in the production of broadcasting, television, and online audiovisual programming is leading the industry into a new creative age. The construction of virtual production studios and the innovative use of LED screens have significantly enhanced the efficiency and effectiveness of television program production.

Through XR technology, program production can integrate the virtual and the real, creating more immersive and interactive viewer experiences. From news reporting to variety shows and major galas, the use of real-time rendering and camera tracking systems enables real-time interaction between virtual environments and physical scenes, offering entirely new workflows for production.

Leveraging its profound expertise and extensive experience in the professional field, Showho Technology has provided specialized LED display products and solutions for numerous well-known television stations across China. These contributions have helped the broadcasting, television, and online audiovisual industries achieve increased productivity, reduced costs, and the expansion into new business models.

Beijing Phoenix Center – Yishuce XR Studio
The Yishuce XR virtual reality studio, covering 600 square meters, is one of China's top-tier studios. Its screen system utilizes Showho Technology's virtual production LED displays, with a vertical wall area of 60.75 square meters and a floor screen area of 80.5 square meters, both featuring a pixel pitch of P2.6. This setup enables diverse virtual production applications, offering creators extensive creative freedom and space to elevate artistic standards. It has been used for programs such as Phoenix TV's debate-style talk show Tiger Talk, where one-click scene changes and immersive interactive methods enhanced production.

Shanghai Television Station
As a key component of Shanghai Television Station's XR virtual studio, Showho Technology's XR-LED large screen system solution provides virtual production-specific displays that fully meet the performance and technical requirements of "XR Virtual Intelligent Application System Technology." Showho's 1.95mm fine-pitch LED displays offer high pixel density and superior resolution, delivering more detailed visuals and reducing filming limitations through the smaller pixel pitch, making scenes appear authentic to both viewers and cameras. During the 2024 iQiyi European Championship coverage, the studio used XR technology for match programming, immersing audiences in a new audiovisual world blending virtual and real elements.

Sichuan Radio and Television Station
Sichuan Radio and Television Station's XR live broadcast studio spans 260 square meters, with its core equipment being an 8K ultra-high-definition LED screen provided by Showho Technology, covering 126 square meters. The studio integrates real-time rendering, optical tracking, ultra-HD production, and unlimited expansion technologies, breaking physical limitations and offering creators boundless creative space to push content production into a new dimension. Its realistic visual effects achieve seamless integration of virtual and real elements, providing audiences with immersive experiences.

Ningbo Television Station
The XR-LED large screen created by Showho Technology for Ningbo Television Station's XR virtual studio is thoughtfully designed based on the user's operational model and environment. Showho's virtual production LED displays provide ultra-high refresh rates and screen technology capable of meeting wide color gamut and dynamic requirements, which are maturely applied in filming. Their exceptional display performance ensures users can switch scenes at will while capturing every detail of the content. Additionally, the products use common-cathode driving technology, further reducing the overall power consumption of the large screen system and lowering operational and maintenance costs.

Chongqing Radio and Television Group
Chongqing Radio and Television Group's "First View News" XR broadcast zone covers nearly 300 square meters, constructed with Showho Technology's BKB and BKD series virtual production LED products to form a new XR (Extended Reality) broadcast area. It features a full-color, ultra-long vertical LED screen measuring 20 meters in length and approximately 120 square meters in area, complemented by an ultra-high refresh rate, ultra-high resolution, and expansive floor screen.

Chongqing's XR studio achieves deep integration of XR technology through real-time rendering, optical tracking, and ultra-HD production technologies. This not only elevates hardware capabilities but also drives the digital transformation of content production. The seamless convergence of physical and virtual scenes provides viewers with immersive experiences while significantly expanding the boundaries of content creation and unlocking infinite possibilities for visual expression, leading audiences into a new audiovisual world.

Shanghai Hongkou Media Convergence Center
Equipped with Showho Technology's LED display products, the Shanghai Hongkou Media Convergence Center features advanced studio systems and XR virtual stage systems to support high-quality video production and immersive visual effects. Showho's LED screens, with their high brightness, high resolution, and color performance, deliver vivid, dynamic visuals and stunning effects, becoming essential tools for information presentation.

In contemporary broadcasting and television, the application of XR technology is becoming increasingly widespread, and the use of LED displays in television stations is growing. As a leader in XR virtual production LED display solutions, Showho Technology has achieved significant results in the broadcasting and television application sector. The company will continue to keep pace with media convergence, providing smart broadcasting and television development models, contributing greater strength to the digital and intelligent transformation of the industry, and building a new ecosystem for audiovisual technology media convergence. Simultaneously, Showho will continue to introduce high-quality innovative products and comprehensive solutions, striving to provide professional display solutions for various industries.