In May 2023, the Chongqing Yongchuan Technology Studio commenced operations. As the largest virtual production digital studio in Asia, Yongchuan Technology Studio, with its advanced virtual filming technology, has become a new landmark for the high-quality development of China's film and television production. It is highly sought after by film and television crews as a treasure trove of shooting locations.

CCTV-13, the news channel of China Central Television, featured a special report titled "From 'Popular Shooting Destination' to 'Technology-Driven Film Base'." A team of reporters from the state media visited this technologically advanced studio to explore how blockbuster films leverage technology to achieve stunning visual effects.

Upon entering the Yongchuan Technology Studio, the true superstar is the large LED virtual production screen—the BKA195 LED virtual production display developed independently by Showho Technology. With a curved length of 42 meters and a height of 7 meters, the screen features a pixel pitch of 1.95 mm and can achieve a brightness of up to 2,600 nits. It fully meets Hollywood virtual production industrial standards and is currently the largest LED virtual production screen in Asia.

The LED virtual production environment, centered around virtual production technology, enables virtual set design, real-time rendering, real-time compositing, and real-time previewing. It provides directors and actors with greater creative freedom while enhancing shooting reliability. More importantly, it reduces filming complexity, saves production time and logistical costs, and significantly improves shooting efficiency and quality.

On-site at the technology studio, staff demonstrated the virtual filming process for grand scenes such as fires and earthquakes. By leveraging augmented reality and virtual environment technology, hyper-realistic filming in special environments can be achieved. In the past, green screen filming often suffered from color distortion due to green light reflections—a problem now eliminated within the virtual production studio. Showho Technology’s BKA195 series LED display adopts a common-cathode technology solution and incorporates exceptional performance features such as wide color gamut, excellent low-brightness grayscale performance, and high refresh rates. This enables more precise color representation and exceptionally detailed display effects, greatly enhancing the depth and realism of the visuals and achieving a very high degree of real-world scene restoration. The hyper-realistic themes blur the line between the virtual and the real, leaving viewers in awe.

The completion and operation of the Yongchuan Technology Studio not only provide a high-standard production platform for film and television production in Chongqing and across the country but also serve as a vital engine driving regional economic growth and cultural prosperity. Since its official launch in May 2023, it has become the preferred filming location for numerous film and television productions. "Project P," starring Jackie Chan, was shot here, with most of its thrilling and complex scenes completed within the digital technology studio at Yongchuan.

As more film and television crews choose to shoot here, the influence and reputation of Yongchuan Technology Studio continue to grow. In the content-driven film and television industry, various formats including short dramas, films, and interactive video games are increasingly focusing on virtual production technology, which combines large LED screens with XR/VP technology. Showho Technology remains committed to further advancing the innovation of virtual production technology, contributing to the elevation of film and television virtual production to a new era of excellence.