In recent years, the rapid development and widespread application of artificial intelligence and virtual production technology have made XR virtual studios a key factor in promoting the advancement of digital education and the film and television industry. As a leader in China’s XR virtual production LED display market, Showho Technology leverages its core competencies in technology and product innovation to actively expand into the smart and digital education sectors with cutting-edge XR-LED display technology and innovative educational solutions.

To date, Showho Technology’s XR virtual production products and solutions have been widely adopted by universities and colleges nationwide, contributing to the enhancement of educational quality and standards across the country. Showho has provided advanced LED display products and solutions to numerous institutions in Beijing, Zhejiang, Shanghai, Chongqing, Guizhou, and other regions, offering solid technical support for the development of smart digital education in these areas.

Successful Cases of Showho Technology

Zhejiang University of Media Communications – “Virtual Production Future Imaging Joint Laboratory”
The “Virtual Production Future Imaging Joint Laboratory” at Zhejiang University of Media Communications has established an advanced teaching environment that integrates the latest XR and LED display technologies, providing students with a platform for learning, practice, and innovation.

This facility incorporates multiple cutting-edge technologies such as virtual reality, augmented reality, mixed reality, and real-time rendering, delivering robust technical support for innovative practices in virtual production and the digital transformation of the industry. At the same time, these technologies have opened new pathways for collaborative innovation and deep integration between higher education institutions and the industry.

Showho Technology’s LED displays, with their high contrast ratio, wide color gamut, excellent low-gray-scale performance, and high refresh rate, create a realistic virtual production environment. Combined with XR technology, they offer students an immersive interactive and creative platform. On this platform, students can not only interact with virtual environments in real time but also engage in creative exploration and learning, thereby deepening their understanding and skills and driving innovation in film and television production education.

During the “48-Hour International Virtual Production Competition,” students from Zhejiang University of Media Communications used virtual production in the Joint Laboratory to create their work LIGHT, which won the Best Film Award in the China region and the Best Visual Effects Award in the international competition.

Central Academy of Fine Arts International College – MARC-XR Virtual Production Laboratory
The MARC-XR Virtual Production Laboratory at the Central Academy of Fine Arts International College is a new platform that combines media art and technology, aiming to deliver novel visual experiences and promote the development of interdisciplinary fields such as virtual humans, virtual production, and virtual filmmaking. The laboratory is equipped with a custom-built LED display system from Showho Technology, consisting of a 31.5-square-meter vertical screen and a 20-square-meter floor screen. With outstanding performance in high contrast, wide color gamut, high refresh rate, and fine grayscale, the display creates a highly realistic virtual environment. It accurately reproduces colors and details, enabling artists and researchers to create and experiment in a highly simulated setting and explore the infinite possibilities at the intersection of art and technology.

Shanghai Film Art College
By constructing a 5G+ digital virtual studio, Shanghai Film Art College actively embraces the transformations brought by new technologies, enhances practical teaching quality, and focuses on industry demands to equip students with hard skills through technological empowerment. The virtual studio, equipped with LED display products and solutions from Showho Technology, features a 60-square-meter high-definition large screen that delivers vivid and realistic visuals, enabling richer and more diverse scene presentations. Through such training facilities, the college provides students with advanced practical platforms to cultivate professionals who can meet the future needs of film and television production.

Shanghai International Studies University Xianda College
The XR virtual studio at Shanghai International Studies University Xianda College is built with Showho Technology’s virtual production LED products, including a 20-square-meter floor screen and a 15-square-meter vertical screen. The studio not only offers students an immersive learning environment but also significantly enhances the college’s overall teaching and research capabilities. Showho’s LED display products, with their advantages such as high contrast and wide color gamut, ensure the realism of virtual scenes and color accuracy, providing high-quality visual experiences for students and teachers. The seamless visual extension created by the floor and vertical LED screens allows students to be fully immersed in virtual scenarios, whether simulating news broadcasting, film production, or stage performances, delivering authentic feedback and results.

Dawa Guiyang Training Base
Located in the Nanming Digital Industry Cluster in Guiyang, the Dawa Guiyang Training Base is equipped with Showho’s BKB and BKD series products. It aims to provide students and professionals with a new learning and practical platform through advanced XR and LED display technologies. In terms of research, the XR virtual studio also offers a new platform for academic exploration. Researchers can use this facility to build and test virtual scenes, conduct interdisciplinary collaboration, and advance research in fields such as film technology, artificial intelligence, and human-computer interaction.

Chongqing University of Posts and Telecommunications (Qijiang Campus) – VP Studio
The virtual studio at Chongqing University of Posts and Telecommunications (Qijiang Campus) is equipped with Showho Technology’s BKB series products. The display covers an area of 64 square meters, with an arc length of 16 meters and a curvature of 5.8 degrees, providing strong technical support for the college’s film and television teaching and creative work. The BKB series, with its high contrast, wide color gamut, and excellent low-gray-scale high-refresh-rate performance, creates a realistic virtual production environment for students, enhancing both the visual experience and the richness and diversity of teaching content.

Showho’s display technology supports HDR and offers fine grayscale and color management, ensuring realistic and three-dimensional visuals. The virtual studio provides students with a practice platform that meets industry standards, helping them better adapt to future film and television production demands. It also brings new development opportunities for the college’s film and television education and research initiatives.

Looking ahead, Showho Technology will continue to deepen its exploration of XR virtual production technology in education, committed to the ongoing innovation and upgrading of LED display hardware and software. We aim to expand the application of LED display technology in smart and digital education and strive to build industry-leading LED education solutions. By nurturing professionals at the forefront of the digital creative industry and establishing benchmarks for university-enterprise collaboration, we will jointly open a new chapter in the digital cultural and creative industry, contributing to the revitalization of education and industrial development in the country.