On October 18, 2024, Showho Technology’s Greater Bay Area Virtual Production Studio held a grand open-day event, specially inviting more than 50 experts and instructors from Hong Kong’s virtual production industry to visit and exchange ideas.

Showho Technology’s Chairman Jiang Kezheng, Deputy General Manager Lin Wen, and other leaders warmly welcomed the visiting guests. Together with the delegation of Hong Kong virtual production professionals, they entered Showho’s Greater Bay Area Virtual Production Studio, experiencing firsthand a variety of Showho products and diverse application scenarios. Two XR check-in points were set up on-site, allowing participants to receive videos immediately after the experience, giving them a tangible sense of the perfect integration of technology and creativity.

In his opening remarks, Chairman Jiang Kezheng first extended a warm welcome and gratitude to the guests from Hong Kong. He emphasized that the application of virtual production technology offers a wider range of scenarios and fields, providing creators with a one-stop service solution. He further stated that as a new frontier technology, Showho’s establishment of the Greater Bay Area Virtual Production Studio aligns with industry trends, leveraging advanced technology to deliver more efficient and professional virtual production services that meet the needs of professional users. He expressed his hope to promote higher-quality development in film and television production and looked forward to exchanges and collaboration with all attendees to explore the limitless potential of virtual production.

Inside the Showho VP Virtual Studio, Mr. Huang Yaohui, Showho’s Asia Regional Sales Representative and New Media Operations Director, introduced Showho Technology and the studio’s overview. Spanning a total area of 1,800 square meters, the Showho Greater Bay Area Virtual Production Studio is currently the largest-scale virtual studio in the Greater Bay Area. Integrating creativity, technology, and service, it provides users with convenient, efficient, and innovative virtual production experiences. It also serves as a new channel for brand and IP communication, offering innovative methods for joint marketing and promotion. The studio plays a crucial role in advancing the film and television production industry toward higher quality.

Deputy General Manager Lin Wen highlighted Showho’s latest achievements in cutting-edge technology fields such as virtual production products and LED cinema screens. He detailed how the company’s virtual production technology enhances efficiency and quality in film and television shooting, demonstrating Showho’s strong capabilities in technological innovation. He emphasized that the company will continue to devote itself to the R&D and innovation of virtual production technology, driving the development of the virtual production industry and providing creators with richer and higher-quality virtual production solutions.

Showho Sales Director Hou Yu shared application case studies, illustrating how Showho’s advanced virtual production technology helps filmmakers, advertisers, and content creators achieve more efficient and cost-effective production processes. She pointed out that Showho’s virtual production solutions reduce the complexity and risks associated with on-location shooting while providing a more flexible filming environment. This enables creative teams to quickly realize their concepts without being constrained by traditional filming methods, significantly shortening post-production time and ensuring the visual impact and professional quality of the final work.

The event also invited senior industry experts to engage in face-to-face discussions with guests, exploring one-stop solutions for virtual production scenarios. They shared insights from different perspectives on the application and market prospects of virtual production technology and discussed its cross-domain applications, offering attendees new perspectives on integrating virtual technology into creative processes and further enhancing Hong Kong industry professionals’ understanding of leading virtual production ecosystems.

Mr. Wu Peng, General Manager of Disguise China, and Mr. Zhao Zening, Marketing Director of NanGuang, delivered keynote speeches, sharing their perspectives on the application and market prospects of virtual production technology and providing valuable industry insights to attendees.

Mr. Lu Yafei, from a creator’s standpoint, explored the broad application of virtual production across fields, emphasizing the importance of AI technology in enhancing the efficiency of virtual production and creating commercial value. He analyzed the growth trends and market potential of spatial consumption and discussed the application of spaces of different scales in virtual production. His presentation offered attendees new perspectives on integrating virtual technology into creative processes across various domains.

This event was not only a showcase of technology but also a significant gathering for industry exchange, aiming to promote the development and innovation of virtual production technology. Showho Technology’s Greater Bay Area Virtual Production Studio will continue to host similar open-day events, providing a platform for professionals both inside and outside the industry to exchange ideas, share experiences, and explore collaboration. We hope to pool industry wisdom to jointly address the challenges in the development of virtual production technology. Through continuous technological innovation and industry collaboration, virtual production technology will bring revolutionary changes to the global film, television, and entertainment industries, ushering in a new era of visual storytelling.