Yongchuan Technology Studio – currently the largest digital technology soundstage in China with a fully virtual production workflow.

One LED virtual production system, one XR extended reality system, and one Vicon motion capture system are ushering film and television production into a new era.

Traditional film and television production could only follow a linear, step-by-step process during shooting: planning, shooting, and post-production. Virtual production breaks this workflow by combining pre-production and on-site production processes, multiplying shooting efficiency.

Furthermore, virtual production not only improves shooting efficiency through pre-made virtual scenes but also enables virtual set extension with real-time rendering, real-time compositing, and real-time preview, achieving single-take shots with immediate results; unlimited spatial and temporal freedom for boundless creativity; and scene transitions with every step while maintaining complete realism.

This makes the LED display, as the carrier of virtual scenes, the core hardware component in virtual production. Simultaneously, due to the high requirements of cinema-grade cameras, LED screens used in film and television production must meet higher display standards.

Yongchuan Technology Studio employs Showho Technology's XR-LED displays, including P1.95 vertical screens and P3.95 ceiling screens, creating a virtual production space with a 42-meter curved length, 7-meter height, and total area of 800 square meters. The vertical screen brightness reaches 2,600 nits, while the ceiling screen brightness exceeds 4,500 nits, with visual effects comparable to Hollywood's virtual production industry standards. It is currently the largest LED virtual production screen in Asia, equipped with industry-leading robotic arms and telescopic cranes, efficiently accommodating diverse digital content production including "films, television series, broadcasting, advertisements, and variety shows," promoting the development and growth of Chinese film and television technology.

Showho Technology has conducted extensive professional research and development for XR virtual production, currently holding 38 patent technologies, and has developed professionally designed xR-LED screens for xR virtual production, striving to become the most reliable backbone for xR virtual production display technology. The Showho P1.95 product at Chongqing Yongchuan Technology Studio is a groundbreaking new product leading the domestic market in revolutionizing traditional shooting modes, featuring ultra-high resolution, wide viewing angles, easy installation, unlimited expansion, convenient after-sales service, and low power consumption, providing more innovative shooting solutions for advertising, film, and television industries. In the future, Showho Technology will continue to deepen its expertise in XR-LED display technology, working collaboratively with colleagues in the new era of film and television production towards a shared future.