In this era of rapid digital content development, traditional filming methods can no longer fully meet the diverse needs of film, advertising, live streaming, and other sectors. Located in Beijing, the Huimai XR Virtual Studio (Showho Beijing · XR Space Huimai Studio) is emerging as an industry benchmark for one-stop virtual production, featuring a large 600㎡ flexibly configurable space, cutting-edge LED display and lighting systems, and comprehensive camera tracking and real-time rendering technology.

The Huimai XR Virtual Studio boasts a spacious 600㎡ area that can be flexibly arranged. It is equipped with large-format LED displays offering high brightness and color accuracy, capable of real-time rendering and adjustable brightness to provide reliable visual support for various scenarios such as film, advertising, and live streaming. The studio's lighting system enables seamless integration of physical and virtual lights, allowing creators to simultaneously adjust both real and virtual lighting within the same space, significantly enhancing visual realism and creative efficiency. Advanced camera tracking and spatial calibration technologies ensure precise alignment between live footage and virtual backgrounds, eliminating the inaccuracies and cumbersome post-production compositing associated with traditional green screen filming. Based on the XR Space ecosystem, the platform is compatible with industry-leading XR/AR software such as Disguise and Cuebric, providing a complete workflow from pre-production planning and lighting setup to post-production compositing, achieving true "What You See Is What You Get" (WYSIWYG) results.

In terms of services, Huimai Studio not only provides end-to-end virtual production project management, helping teams deliver high-quality work in the shortest possible time, but also regularly conducts technical training on the integration of physical and virtual lighting. These sessions feature industry experts demonstrating collaborative techniques to help practitioners quickly master the essentials of XR production. The studio's diverse applications span numerous fields including film and television drama production, variety shows, brand advertising, live commerce streaming, and digital human production, meeting the creative needs of different clients and providing creators with an efficient, low-cost immersive production platform.

With its spacious area, advanced hardware facilities, and complete technological ecosystem, the Beijing Huimai XR Virtual Studio provides creators with an efficient, cost-effective, and immersive production platform. Whether for large-scale film production, brand advertising, or new media live streaming, Huimai Studio helps creators break through the limitations of traditional filming and realize infinite creative possibilities.