Amid the flourishing digital economy, the audio-visual industry is undergoing transformation and upgrades empowered by cutting-edge technologies. Beijing Xingguang Film and Television Park, a well-known production base for audio-visual content in China, is actively expanding into digital audio-visual services by leveraging its profound resources in the field. It has established a 600㎡ virtual studio built around an innovative model that integrates technology, creativity, and consumer engagement.

The studio is equipped with LED screens custom-developed by Showho Technology for virtual production, featuring a pixel pitch of only 2.6mm and a refresh rate as high as 7680Hz, ensuring exceptional image detail and clarity. The screens incorporate an enhanced deep black surface treatment with anti-glare, halo-free, high matte, non-reflective properties, along with high contrast and high brightness, meeting professional broadcast-grade production standards. By combining physical LED screens with real-time engine-rendered virtual imagery, a seamless integration of physical and digital environments is achieved. The studio supports diverse shooting scenarios including films, television programs, variety shows, concerts, product launches, and galas.

XR technology enables post-production processes to be moved forward in the pipeline, reducing post-production costs. It eliminates the need for physical stage construction and spatial transitions, saving substantial time, labor, and material resources. This approach not only breaks through the physical limitations of traditional shooting but also significantly enhances production efficiency and cost-effectiveness, injecting new vitality into the audio-visual industry.